Building Strategies That Resonate

Thoughtful strategy that captivates, automates, and creates lasting business growth.

I'm a marketing strategist & AI builder partnering with startups and categories to optimize operations, capture insights, and drive order growth.

20% MoM Growth

From ambitious quick commerce campaigns to structured resolution workflows at Spencer's Retail.

50% Retention

Merging analytical channel recommendations with automated tools to secure customer loyalty.

Spencer's Retail
Bajaj Consumer Care
Diverse Genomics
n8n Automation
Gemini AI
Power BI
GTM Strategy
Market Research
LLM Orchestration
Spencer's Retail
Bajaj Consumer Care
Diverse Genomics
n8n Automation
Gemini AI
Power BI
GTM Strategy
Market Research
LLM Orchestration

About Me

01

MBA candidate (Marketing) with hands-on experience in business strategy execution, market research, and cross-functional project management.

I combine analytical marketing frameworks with modern AI tools to build automations that streamline operations and reveal consumer insights. I enjoy turning complex data into executive-ready reports and actionable distribution strategies.

By bridging the gap between business management and technical product execution, I help founders and managers build scalable systems.

Certifications: IBM Product Manager Certificate (2026) | UIUC Global Impact: Business Ethics (2025)

IMI Kolkata

2025 – 2027

Master of Business Administration (MBA) – Marketing

  • S.M.A.R.T Branding & Media Cell: Led institute campaigns, content strategy, and cross-team communications.

Cooch Behar College

2022 – 2025

Bachelor of Business Administration (BBA)

  • 10/10 in quantitative coursework; consistent top-percentile academic rankings.

Work Experience

02

E-Commerce & Retention Intern

Spencer's Retail (Jiffy) – Quick Commerce
Oct 2025 – Apr 2026
  • Conducted root-cause analysis of customer complaint pipeline; restructured workflows to reduce complaint rate from 8–12% to <2% and TAT from 24+ hours to <15 minutes.
  • Implemented targeted retention strategies, achieving 40–50% retention vs 30–40% industry benchmark and 20% MoM order growth.
  • Led competitive pricing benchmarking across 20,000+ SKUs; collaborated with category and ops teams to reduce price-driven churn.

Market Research Intern

Bajaj Consumer Care – FMCG Distribution
Oct 2025
  • Audited 150+ retail outlets across 7 urban clusters to map SKU presence, pricing architecture, and buying behaviour, identifying a 3x+ distribution deficit for Bajaj CNO.
  • Synthesised field data into strategic channel recommendations (entry-price SKUs INR 10–20, credit terms, hyper-local visibility) and delivered actionable report to senior management.

Brand & Audience Communication Intern

Diverse Genomics Pvt. Ltd.
Sep 2025 – Feb 2026
  • Designed audience-segmented digital health campaigns across platforms, addressing demographic awareness gaps.
  • Supported cross-functional coordination between medical and marketing teams to ensure clinical accuracy.

Projects

03

Abandoned Cart Recovery System

Architected a two-workflow automation in n8n integrating webhook event tracking, Google Sheets, Gemini AI (email generation), and Gmail to recover e-commerce revenue from cart drops.

n8n Gemini API Automation

Vaani Intel - Sales Intelligence

B2B sales intelligence tool analyzing mixed-script multi-language calls (English, Hindi, Bengali). Automated NLP workflows extract objections, flag deal risks, and generate health scores.

NLP Python Sales Tech

LLM Council Gateway

Designed a local API gateway orchestrating 11+ LLM providers with automated failover routing, unlocking 1.3B+ tokens/month in capacity to solve infrastructure bottlenecks.

API Gateway LLM Orchestration Backend

Skills & Competencies

04

Strategy & Research

Market Research Competitive Analysis GTM Strategy Category Management Retail Distribution SKU Pricing

Project Ops

Cross-team Collab TAT Optimisation Customer Retention Process Improvement Stakeholder Reporting

Analytics & Tools

Advanced Excel Power BI Tableau Google Sheets

AI & Product

LLM Orchestration Multilingual NLP AI Product Architecture Prompt Engineering n8n Workflows

Get in Touch

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Location
Kolkata, India

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